Hot air balloons are used to promote and advertise thousands of products and services. It's obvious a balloon marketing program can be utilized in many ways. It can become one of the most powerful and flexible marketing tools by virtue of its impact and adaptability.

A hot air balloon creates excitement that attracts and holds attention. More than six million spectators annually attend hundreds of balloon events nationwide, more than any other outdoor summer activity, including baseball games and car races. In addition to the spectators attending balloon events, the balloon carries your message over the surrounding populace, increasing the exposure to millions more - a gigantic, colorful, living, moving billboard.

The advantage to the advertiser is that these events become their private marketing audience. If wanted, the balloon can also make impact appearances at other sporting events as well, taking advantage of these assemblies when they consist of the advertiser's target market.

It's easy to represent a product with a dramatic special shape balloon. The advent of computer aided design has made complex special shapes an affordable reality. For only the initial cost of design and manufacture, and virtually no increase in operating expenses, a company can have a one-of-a-kind balloon that will maximize their marketing efforts.

The uses for a corporate balloon are nearly unlimited. A corporate balloon can be an excellent addition to existing marketing efforts, and will set the company apart as a leader.

The balloon can appear at major events such as auto races, airshows, sporting events, etc. By choosing an event who's demographics match that of your target audience, you can achieve major exposure since the balloon will stand out from the activities the spectators are expecting to see.